Instagram Influencer Dataset — Beauty
A Instagram (beauty influencers) dataset of 436,843 posts from beauty influencers, collected by Seungbae Kim and Jinyoung Han (2020). Each record contains post caption text, like count, comment count, video/ad flags, tagged user count, location presence, image dimensions, timestamp, and influencer follower count. The dataset is notable for its subset of 9.7M-post Instagram influencer dataset covering the beauty category, with rich per-post engagement signals and influencer-level metadata. Intended for research into influencer marketing analysis, engagement prediction, social media content analysis, and sponsorship detection. This package holds the post metadata (one JSON .info file per post) and influencer lists; the post images, which the authors distribute separately on request, are not included.
Cite this dataset at
instagram-influencer-beauty.echo.directory
Analytics
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Sampled: text metrics from 50K of 436.8K records; topic model from 20K.
Record
- Catalog key
instagram-influencer-beauty- Authors
- Kim, Seungbae; Han, Jinyoung
- Year
- 2020
- Source paper
- Instagram Influencer Dataset
- License
- Academic research use only (LicenseRef-Research-Only)
- Records
- 436,843
- Text corpus
- post text
- Languages
- en
- Collected
- 2018-2020 (2010s, 2020s)
- Region
- Global (inferred: the platform is used worldwide)
Provenance
- Originally published at
- https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset link checked
- Hosted copy
- Mirrored on echo.directory on 2026-10-21, 37.2 GB across 20 files. Checksums in MANIFEST.json.
How to cite
BibTeX
@misc{echo2026,
title = {ECHO: Exploratory Compendium of Humanity Online},
author = {Switzer, Braden and Zafarani, Reza},
year = {2026},
url = {https://echo.directory},
note = {Syracuse University}
}
@misc{kim2020instagram,
title = {Instagram Influencer Dataset},
author = {Kim, Seungbae and Han, Jinyoung},
year = {2020},
howpublished = {\url{https://sites.google.com/site/sbkimcv/dataset/instagram-influencer-dataset}}
} APA
Switzer, B., & Zafarani, R. (2026). ECHO: Exploratory Compendium of Humanity Online [Data repository]. Syracuse University. https://echo.directory
Kim, S., & Han, J. (2020). Instagram Influencer Dataset — Beauty [Data set]. https://instagram-influencer-beauty.echo.directory/
MLA
Switzer, Braden, and Reza Zafarani. ECHO: Exploratory Compendium of Humanity Online. Syracuse University, 2026, echo.directory.
Kim, Seungbae, and Jinyoung Han. Instagram Influencer Dataset — Beauty. 2020, instagram-influencer-beauty.echo.directory/.